JBC will manage communication between an organization and the media, including creating and distributing press releases, developing media pitches, and coordinating interviews and media appearances.

Our media training helps entrepreneurs prepare for media interviews and appearances. Media training typically includes coaching on how to effectively communicate key messages, handle difficult questions, and present oneself confidently on the record.

By identifying critical media outlets and topics that are relevant to your business, an editorial calendar can help the client stay organized and proactive in their media relations efforts. We’ll introduce a calendar that will help increase brand visibility and opportunities for media coverage.

Our message development service is designed to help you develop clear, concise, and compelling messages that resonate with your target audiences. By honing in on your messaging, you will better differentiate yourself from competitors, build credibility with stakeholders, and ultimately drive business growth.

Press releases, statements, and talking points are key components of effective media relations. JBC will craft announcements that effectively communicate your key messages to the media and other stakeholders.

We conduct news monitoring to help you stay informed about industry trends, competitive activity, and potential risks or opportunities for your business. By tracking relevant news and social media conversations, we’ll share insights that inform your business strategies and help you stay ahead of the curve.

Entrepreneurs should conduct issue monitoring to proactively manage potential risks, reputational threats, and news-jacking opportunities. We’ll add your thoughts and opinions to breaking news stories and identify potential issues such as negative press or social media conversations, allowing you to take swift action to address these issues before they escalate and damage your brand.

We conduct coverage tracking for entrepreneur clients to monitor their media coverage across various outlets and platforms. Entrepreneurs can gain insights into the effectiveness of their media relations strategies and identify opportunities for further growth and improvement.