PR Packages, Results & Ways to Work Together

Every move we make supports your business goals, aligning PR strategy with revenue growth, policy influence, lower churn, expanded funding, and brand reputation. Your reputation is your company’s most valuable intangible asset.

Tier 1: Visibility Foundation

  • Timeline: 4–6 Weeks

  • Price: $5,500 – $8,500 (one-time)

  • Best For: Brands that need clear positioning, messaging, and a game plan before jumping into a full retainer.

  • Deliverables:

    • Full communications audit

    • Competitor breakdown

    • Messaging review

    • Crisis check & AEO audit

    • Strategic PR Playbook

    • Refreshed Media Kit

Tier 2: Momentum Builder

  • Timeline: 6–12 Months

  • Price: $4,750 – $5,750 / month

  • Best For: Companies ready for steady media outreach, consistent visibility, and newsroom execution.

  • Deliverables:

    • Everything in Tier 1

    • 1–2 targeted pitch campaigns per month

    • Daily journalist query monitoring (Qwoted)

    • Editorial calendar development

    • 1 ghostwritten thought leadership piece per month

    • Monthly 60-minute strategy advisory call

Tier 3: Authority & Resilience

  • Timeline: 6–12 Months

  • Price: $6,750 – $9,000 / month

  • Best For: Established leaders and companies with high public exposure who need deep market authority and risk protection.

  • Deliverables:

    • Everything in Tier 2

    • 3–4 targeted monthly pitches

    • National wire distribution management (e.g., PR Newswire)

    • 2 ghostwritten pieces per month

    • Keynote and panel placements

    • Complete Crisis & War Room setup with banked support hours

Explore our Media & PR Services Kitfor a complete breakdown of our service tiers and newsroom capabilities,
or browse our Client FAQ Guide for answers regarding our work process and crisis frameworks.

Just getting started or launching a new story?

Ask us about The Media Runway. Our 90-day pilot ($3,200/month) to test your narrative in the market before jumping into a full retainer.

Apply for The 90-Day Pilot

How We Work Together: Our 6 Phases

01. Discovery: We dig into your business, your market, and where you stand today.

02. Education: We prep your team so everyone feels confident making media decisions.

03. Strategy: We build a straightforward communications strategy built around your goals.

04. Execution: We pitch the media, ghostwrite thought leadership, and secure interview spots.

05. Reflection: We look at what worked, what reporters said, and how the message pulled through.

06. Evolution: We tweak the plan, jump on new opportunities, and keep your momentum going.

Frequently Asked Questions

  • The 90-Day Pilot is designed for organizations that want to test their narrative in the market, establish steady media coverage, and build momentum before committing to a full retainer.

    Here is exactly what those 3 months look like in practice:

    • Month 1 (Strategy Sprint & Foundation): We run a rapid audit of your core narrative pillars, build your target media lists, refine your spokesperson positioning, and establish your core story angles.

    • Months 2 & 3 (Execution & Momentum): Every month, we execute 1 proactive media pitch campaign to targeted journalists, deliver 1 ghostwritten thought leadership piece (blog post, op-ed, or LinkedIn article), track media opportunities, and hold a 45-minute strategic advisory call.

    • End of Month 3 (The Transition): On Day 60, we review campaign metrics and reporter feedback together. On Day 90, the pilot naturally concludes or automatically transitions into our Tier 2 Momentum Builder Retainer to keep your media momentum growing.

  • Full PR evaluation and strategy service is a practical action plan that connects your business goals directly to earned media, executive visibility, and market positioning. If you have an in-house PR and marketing team, they can take it and run with it.

  • Modern news cycles move fast, which means we can't afford to delay action. When JBC integrates a News Bureau into your organization, we turn your PR operation into an active story engine. We translate your day-to-day internal expertise, proprietary data, and executive commentary into ready-to-pitch story packages; track breaking news and industry developments, pitching your experts while the story is actively being written; and introduce a news bureau that ensures your brand maintains a steady rhythm of media coverage and industry authority year-round.

  • Reporters and everyday audiences consume content in two completely different ways. JBC builds dual-track assets to maximize the reach of every story:

    • The Media Package (For Reporters): Journalists work under tight deadlines. We provide press packages containing everything a reporter needs to cover your story, including executive bios, high-res visual assets, pre-cleared quotes, background data, and interview availability. Making the reporter's job simple significantly increases placement rates.

    • The Social-First Package (For Digital Outlets & Social Managers): We build social-first assets alongside traditional PR campaigns designed for digital producers and social media managers. We turn interviews into carousels, short-form video snippets, and visual takeaways so your story reaches thousands more viewers across owned and social channels.

  • Effective crisis management happens long before an issue arises. Waiting for a media inquiry or public issue before building a strategy leaves you vulnerable. JBC equips your organization with a complete Crisis & Resilience Framework that minimizes disruption and protects public trust. Our protocol includes vulnerability assessments, War Room escalation protocols, holding statements & Q&As, and spokesperson media training with mock interviews.

  • We track campaign momentum through our structured Media Monitoring & Opportunities Report. Rather than sending unorganized links or vanity metrics, this report provides clear visibility into your market presence and strategic traction.

    Your monthly report highlights:

    • Earned Media Success: Secured placements, interviews, podcast features, published op-eds, and quote inclusions.

    • Industry Discussions & Market Shifts: An ongoing synthesis of key coverage, sentiment trends, competitors, and brand positioning.

    • Proactive Opportunities: A forward-looking index of upcoming editorial calendars, conference panels, and breaking news topics to capture next.

  • “As I align my speaking work more closely with where my business is headed, it was incredibly helpful to have a polished, professional speaker deck to include in my submissions. The materials made it easier to confidently pitch opportunities that reflect this next phase of my work.”

    Dora Daniel, Founder and Principal of LiveWorkLearn