Establish Your Expertise.
Define Your Industry.
Jordan Baker Communications

From Awareness to Authority
We build trust. When we position your leadership as the definitive voice in the industry, we validate your expertise before a potential client ever speaks to sales. This shortens the sales cycle and lowers the cost of acquiring new customers because the market already accepts your authority. While advertising rents attention, our strategies build Earned Media - assets that compound over time to replace expensive ad spend with high-quality organic trust.

Risk Management at Work
Growth requires stability. We view PR as your ultimate insurance policy. By preparing your internal experts to handle scrutiny and controlling the narrative during moments of tension, we work to ensure that a challenge never becomes a reputation-ending crisis. We act as the protectors of your brand, securing the Customer Retention and emotional loyalty that prevents churn during market shifts.

For Our Nonprofit Partners
We apply this same business rigor to mission-driven organizations. We understand that a nonprofit is simply a business with a distinct tax status. We translate these commercial metrics into the pillars that sustain your mission: converting Revenue Growth into Fundraising Growth, Pipeline into Donor Acquisition, and Reputation into Public Trust. By focusing on these core elements, we ensure our communications strategies both raise awareness and protect your grant-eligibility and secure the long-term future of your cause.